On location with artisans shaping the future of craftwork

Each season, a different city. Each episode, inside the workshop of a new story. Watch, listen, and step inside the trades that shape our culture.

Everything is getting faster.
This show is not.

In the age of AI, algorithms, and overnight shipping — this is a show about people who make things by hand. About the kind of work that can't be automated, optimized, or replaced. The kind that lives in our hands and our hearts, not just our heads.

Now Playing

San Francisco

Tech capital. Craft city. Season 2 goes on location in San Francisco — inside the workshops of the artisans making things by hand in the most automated city on earth.







What people are saying

"The Trades Show is an amazing way to learn about artisanship, creativity and craftwork!... Briana asked such wonderful and probing questions!"

"Really great show!!! I love that you're taking it on the road and recording with people in their space."

"Such an interesting episode and really beautiful work."

"I'm watching this one because I mostly listened to it the first time and I'm getting a lot out of it the second time around and with the visual."

"The production and editing is great."

More than a show

The Trades Show is one piece of a larger effort to revive, sustain, and grow the artisan trades. Here's what we're building:

The Corral
The Corral

The first AI-powered jobs board for the artisan trades.

Enter The Corral
The Trades Show
The Trades Show

An interview series on location with modern artisans.

Watch the Show
The Artisan Mag
The Artisan Mag

A print magazine designed with the same craftsmanship as the artisans that inspired it.

Coming Soon

Meet the Host

Briana Ottoboni

Briana Ottoboni is the host and creator of The Trades Show. After being awe-inspired by the work of a local cobbler who transformed a pair of old loafers, she apprenticed with a shoe cobbler and developed a fascination for the artisan trades – and a determination to revive them to their original glory, just like the cobbler did to her shoes.

The Trades Show was born as a storytelling medium to highlight artisan pathways in a return to what it means to be human.

She is also the founder of The Corral, a national jobs board connecting artisans with work, building an artisan ecosystem purpose-built for a cultural moment that won't wait.

Briana Ottoboni, host of The Trades Show

From the workshop to your inbox.

New episodes, behind-the-scenes stories, and updates from the front lines of the artisan trades revival. One email a month. No noise.