Partner
Sponsor a season
The Trades Show sells one thing: a partnership that runs across a whole season, on every surface the show publishes to. Not a mid-roll, not a slot, not a package of impressions. Season 2 is set in San Francisco and runs through mid-December 2026, and there is room for a small number of partners in it.
The offer
One thing to buy, and it lasts a season
Most shows sell you an episode. That works when the whole audience arrives at once, on the day, through one feed. This one does not work that way. An episode here keeps finding people for months, through clips, through search, and through the guest's own audience, and almost all of that happens after the week it published.
So the unit is the season. A partner is named across every episode in it, on the video, in the audio, in the show notes and on the episode pages, and stays named in all of them permanently. Buying one episode of this show would be buying the smallest and least interesting part of what it does, which is why it is not for sale.
Rates depend on the lane and the length of the term, and they come back the same week you ask. There is no rate card on this page because a number without a term attached tells you nothing useful about whether this is worth doing.
Three ways in
Same season, different reasons
National founding partner
A brand that sells to makers, or makes things the way our guests do
For companies whose customers are already the people who watch this show: tools, materials, workwear, supplies, goods made by hand at scale. The founding rate is exactly what it sounds like — the price of coming in before the audience is priced on, held for the partners who come in early. It goes up as the show grows, and it does not go up for anyone already in.
San Francisco season partner
A Bay Area business with a stake in the city's craft economy
Season 2 is set in San Francisco through mid-December 2026. This lane is for the shops, studios, restaurants, galleries and local brands who benefit directly from more people knowing that this work is still being done here, by name, a few miles from them. Terms are deliberately open, because a neighbourhood business and a national brand should not be handed the same rate card.
Workforce and CSR
An organization whose mission is skilled work, training, or the trades
For employers, trade programs, unions and foundations working on the same problem the show is about: who does this work next, and who teaches them. These are relationship deals rather than ad buys, and they usually start with a conversation about what you are trying to change rather than about the show.
What you get
Four places your name goes
The episodes themselves
Full conversations publish on YouTube, Spotify and Apple Podcasts. A season partner is read into them by the host, in her voice, not in a produced spot dropped over the top.
The clips, which are where the reach is
Every episode produces short vertical cuts for Instagram and TikTok. These travel much further than the full episodes do, and they are the reason this is priced as a video partnership rather than a podcast one.
The episode page and the show notes
Every episode has a permanent page on this site with its notes, chapters and links, and the show notes go out on YouTube, Spotify and the newsletter. A partner is named in that block for as long as the episode exists.
The work itself, where the fit is real
If a partner makes something a guest would genuinely use, the honest version of that is the guest using it on camera. This is worth asking about and it is not something we will fake — it depends entirely on the guest and the trade.
The audience
Small, specific, and in the room
This is not a big show and it does not pretend to be. It is a video-first, social-led audience of makers and tradespeople, people seriously considering a trade as a second career, and design-literate viewers in the Bay Area who buy handmade work. Instagram and YouTube carry most of it. The podcast feeds are the smallest channel, not the largest, and a sponsor sizing this show on download counts is reading the wrong number.
Reach varies a lot by episode, because guests bring their own following with them, and some of them bring a large one. That is the real mechanic of this show: a partner is not renting our audience so much as being introduced by a working artisan to theirs.
Current per-channel figures, and the numbers on any individual episode, come back the same week you ask for them.
Whether it fits
Four things that have to be true
The show turns down more partnerships than it takes, and always for the same reason: the audience can tell. So the filter is worth stating before you write.
- You make or sell something real. Tools, materials, garments, food, goods. Not a funnel.
- Your customers would be glad to find this show, and our audience would be glad to find you. Both directions have to be true.
- You are buying a season, not a slot. A single-episode ad is not something the show sells, at any price.
- You can live with editorial independence. Partners never see a guest list in advance, never approve a cut, and never get an episode built around them.
Look at the work first
An episode will tell you more about whether this is a fit than any deck would. The Bay Area guide is the fastest way to see the range of trades the season covers and the kind of businesses they are.
Then write
Tell us what you make and which of the three lanes sounds like you, and rates, terms and current audience figures come back in one reply. Briana handles these herself, so it is a conversation with the person who makes the show rather than with a sales desk.
Email about partnering